BRANDS
BRANDS
SERVICES
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Brand Strategy
Defining and refining the appropriate market position for your brand
Kick-off & Discovery | Market Insights | Brand Positioning | Competitor Benchmarks | Pricing Strategy | Brand Investor Decks | R&D
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Sales Strategy
Developing a clear sales pipeline to ensure strong distribution and visibility for your brand
Account Segmentation | Industry Expertise | Network Access | Sales Decks | Wholesaler Connectivity | Sales Execution
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Activation & Marketing Strategy
Creating memorable brand experiences that increase visibility, engage consumers and drive rate of sale for your brand
Marketing Pipeline | 1:9:90 Activation Strategy | Serve Strategy | Brand Collaborations | Event Planning & Management | Sampling | Trade Shows | Brand Ambassadorship | POS Development
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Evolve & Grow
Ongoing analysis to refine the brand’s approach, drive growth sustainably and make processes more efficient
Performance Analysis | Customer Feedback | Market Evolution | Product Innovation | Process Evaluation | Forecasting | NPD
A unique gin inspired by the first ever white £5 bank note.
Repositioning and relaunching the brand into the on-trade.
Brand
Re-evaluating their brand strategy with a focus on the historical and financial aspects of the product. Market research, brand positioning, concept narrative, creative direction.
Sales
Creation of a sales segmentation to drive distribution and visibility. Shift towards the City of London, Canary Wharf, historical and entertainment spaces to enhance the story of the brand.
Activations
Development of a serve strategy that focuses on premium, best-selling serves across the account database. MarGin events focusing on food pairings, music collaborations, art shows and trade shows.
